The Big Pink‘s new album, Future This, released yesterday. Named after a skateboard company’s slogan from the 80s, it’s proved an apt title.Recorded over the summer of 2011, with ideas flowing, they worked with producer Paul Epworth (Adele, Florence & The Machine, Friendly Fires) to help them match their high ambitions.
The end result is a perfect realisation of the band’s initial intentions to marry theirmore outre influences with a pop sensibility. The 10 tracks add more shades to The Big Pinkpalette, commanding attention throughout with its genius gently sinking in like all good recordsshould.
Future This is completed with artwork by celebrated artist KR (the man behind Krink) using hisdistinct paint style to ‘krink’ the album’s sleeve and give them a fresh update on the legacy of4AD record design, and hark back to the skateboarding influences that shape the record’s title.
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