“…excellent exhibitors, and interactive workshops and demos are what make Mediatech Africa such a successful trade exhibition.”
As South African artists chip away at the international arena with notable inroads having been made in recent years by groups such as Die Antwoord, Goldfish, The Parlotones, Black Coffee, Arno Carstens and many others, the musical landscape back home is burgeoning to say the least. More and more people are picking up guitars, learning to DJ or forming bands as we all look to explore our creative side. A clear indication of the popularity in this sector is the large crowds surrounding the musical demonstrations at the last Mediatech Africa Expo two years ago.
Africa’s top suppliers of equipment and services allied to this segment are exhibiting at Mediatech Africa, which takes place from 20-22 July at the Coca-Cola dome in Northriding where South Africa’s advanced technology trade expo will exhibit the latest in technology and equipment, without the inherent cost of visiting overseas exhibitions.
“There is always something new, always new technology” says Mediatech Africa’s Exhibition Director Simon Robinson. “The proactive and strategic marketing of the expo, its exhilarating atmosphere and the clear structure of the exhibition makes it easy for visitors to find what they are looking for. These factors, coupled with excellent exhibitors, and interactive workshops and demos are what make Mediatech Africa such a successful trade exhibition.”
“We’ve chosen to exhibit at Mediatech Africa this year as it is the biggest audio visual expo in Africa and provides a lot exposure” says Wynand Mans of EMENDY Sound and Music Technologies who specialise in the improvement of South African music and entertainment standards via education. “We are a music technology college, production and recording studio as well as a music technology shop”.
He continues, “We exhibited at the previous Mediatech Africa to promote the College and it was a big success and this year we’ll be exhibiting fully functional workstations enabling us to run workshops of our course material to interested parties”.
Rui Valentim, High Tech Product Manager of MIDI Music, a division of TOMS Sound and Music (Pty) Ltd is also a previous exhibitor. “Exhibitions like these are normally a long term investment” he says. Valentim believes that this year his company will benefit from the exposure of the AVID product portfolio, however Midi Music are also agents for Pro Tools, M-Audio, Genelec, Mackie, QSC, Roland, Ibanez, Tama and Marshall, some of which will be on display.
This biennial trade exhibition will showcase broadcast, film and production; professional AV, sound, lighting, staging and rigging; DJ and professional music equipment; system integration; animation, new media and web; satellite and signal; computer music and production tools; and musical instrument sectors.
The diverse programme will include live demonstrations, work-shops, and a business matchmaking programme. Visitors will be able to pre-register and be matched to relevant exhibitors. Meetings will then be facilitated between interested parties, allowing exhibitors to engage with visitors on a more personal level.
If you are involved in any aspect of the music industry, from bedroom DJ or aspiring musician, to sound reinforcement, studio engineering etc, no matter how or where you fit in, as a Muse Magazine reader you want to visit Mediatech this year. We insist! Which is why we’re offering you a FREE Entrance ticket right here to attend and soak up all the action, the workshops, the products on display and of course the networking opportunities. This is not to be missed.
For further info go to www.mediatech.co.za