Tech News: Prosound Ignites Bushfire!

With nearly four decades of experience in specifying and supplying sound systems for live events, Prosound is well versed in dealing with the difficulties and economic constraints of staging music festivals. “The energy and efforts of the Bushfire promoters fits the Prosound philosophy of supporting live music and the arts within Sub-Saharan Africa,” says Prosound Rental Division Manager,  Donovan Calvert, “Enthusiasm, passion, compassion and drive –these are qualities that are synergetic to the Bush Fire and Prosound team.”

Belinda Saville, National Sales Manager at Prosound, concurs with Donovan, “We’re very excited to be involved in this project,” she enthuses. “The festival also donates its profits to charity, which we stand behind 100%.”

Prosound’s recent experience with three of the World Cup’s largest FIFA fan fests has primed the company to ignite Bushfire with its world class technology and expertise. The Event Technology specialist has made its mark in a wide variety of fields, stamping its professional signature on some globally acclaimed theatrical musicals, among these being the spectacularly successful High School Musical and Dream Girls productions. The team has also handled numerous large-scale outdoor events, such as the ANC manifesto launch.

A strong supporter of local music, Prosound is a member of Business and Arts South Africa (BASA).  Additional efforts in this area include support of Tanz Café, Johannesburg live music venue,  the Soweto Gospel Choir, which uses Prosound’s MyMix units,  Rhythm 100 Radio station and other development programs.

“We’re also working with Rhythm 100, an internet radio station dedicated to developing African music and DJs, as an enterprise development initiative,” adds Justin Acres, Financial Director. Rhythm 100 will broadcast live from the festival and has been given a BASA grant to attend the event with some of the stations DJs. “We recognize the importance of supporting these projects because ultimately it’s where our work will come from in future,” he concludes.

The festival is moving up and forward and for the first time this year LED screens will be running.  At previous festivals there were projector screens, which could only run at night, in low light.  The Barco LED daylight screens will be provided by Prosound and will allow adverts, and festival information, to be transmitted to festival goers for the entire festival, day and night.

www.prosound.co.za / www.prosoundlive.co.za