“We are very excited. It’s a great location and we will continue the success story of our city branch out in Constantiaberg.”
In Cape Town there is a ripple of excitement in the air at the news that Marshall Music is expanding to open a second shop in the Southern Suburbs of the Mother City. Located at South Palms Retail Park, Marshall Music Constantiaberg is set to deliver the same atmosphere and vibe muso’s have come to love at the city branch and will boast “more guitars, drums, amplifiers and just plain music equipment than anything you’ve seen before.”
Under the guidance of partners, Richard Edwards and Michael Vaughan, Marshall Music has grown in stature and today is one of South Africa’s largest music retailers, if not the largest! But don’t believe me… pop into the shop at 65 Buitengracht Street and you’ll experience the vibe first hand. On the morning I visit to chat to Mike about their vision for the new shop, its abuzz with activity and as we sit down on a couch at the in-store coffee shop (yup, Marshall is about more than just retail… it’s a meeting place for muso’s too) I can’t help but notice well known SA musicians milling about. Mike gets up to greet master bassist Maurice Paliaga from the Dirty Skirts and explains that the Skirts are recording upstairs in their Heritage Sound Studio.
We settle in for our chat and his enthusiasm and charm is infectious as we wax lyrical about South African music and his vision for both the shop and what he sees as Marshall Music’s integral involvement in improving the state of our local music industry. A theme quickly develops in our conversation – words like ‘honesty, integrity… hard work’ pop up throughout. He laments about his travels overseas and how this influenced his vision; “The passion behind this store was birthed when I got to play in a band and I travelled overseas and I got to realise what a great music store should be like and how lazy the S.A. retailers had become by feeding their employees nonsense like ‘no you can’t get Gretsch guitars, no you can’t get Martin guitars, etc.’ and what this was doing to music locally.” He pauses thoughtfully, “It actually stifles it, it strangles them, whereas I had a vision, one day I said to my wife ‘you know what… I’m going to open the biggest store in the country and make sure that it stocks everything possible.” Selling his house and taking a massive leap of faith Marshall Cape Town is indeed living testament of his dream and today they boast millions of Rand’s worth of stock on their floor. Words like ‘reap what you sow,’ ‘never being afraid of hard work,’ ‘old school values’… these all play a significant role in the ethos that exists around what Mike calls his ‘Marshall Music family.’ So what of the new store then I enquire?
“We are very excited. It’s a great location and we will continue the success story of our city branch out in Constantiaberg. It’s going to be a massive showroom that will incorporate every aspect of music retail – from instruments/ gear to a significant DJ and audio production section to lighting… everything man!” As we wrap up he reminds me of their company mission statement and indeed it does succinctly capture the past half hour of conversation we have just had…
‘Always promise the widest range and outstanding service from knowledgeable staff at unbeatable prices.’
Lofty ideals, but certainly ones that Marshall have successfully strived for and continue to achieve.
MMG (Pty) Ltd becomes Rockit Distribution
The wholesale distribution of Marshall Music Group has undergone a name change and will now be known as Rockit Distribution. Mike Vaughan explains, “we’ve decided to divorce the distribution side entirely from the retail division to give the company its own identity and to ensure that customers are comfortable with the fact the Rockit Distribution is a music instrument importer, available to supply retailers throughout the country with top name brands with no conflict of interest.”
A look through the brands that Rockit do supply is certainly a healthy mix of quality and affordability with some cream of the crop names amongst them; Mesa Boogie, Ashdown Engineering, AKG, Seer Pro Audio, Digitech, Tanglewood Guitars, Martin Guitars, PRS Guitars, Gator Cases, Dimarzio, Elixir strings, Grover Allman, and Core X cables are all brands solely distributed through Rockit further endorsing the ethos of making top quality instruments and gear available in South Africa.
Tel : (021) 511-1800
Written By : Dave Mac