Academy of Sound Engineering, in conjunction with David Chislett and Nick Matzukis, are proud to present the Music Business Master-class (MBM). Billed as “the premier one-stop business course for the modern musician trying to make it in the new music industry”, the MBM is designed to train artists and managers, up to the highest professional level, in everything they need to know about today’s music business.
The industry is abuzz with talk of how the music business has changed, how record companies might be fading away, and how artists need to “do it themselves” as independents. The problem, however, is that there is not enough information readily available for average South African musicians to empower themselves to take advantage of this situation. That is all set to change with the introduction of the MBM.
Many courses and ideas have come and gone in the past, but the MBM is the only course where you can find out everything in one place, at an advanced level.
The course is given by perhaps the two most highly-respected industry training consultants in the professional music environment, Nick Matzukis and David Chislett, under the auspices of the Academy of Sound Engineering. The course comprises a two-month skills programme that covers everything from contracts and contract law, to marketing, new business models and the use of the digital arena. It is the only truly comprehensive course available today that empowers musicians and managers of any level to seize control of their careers by understanding the business and then being able to take advantage of the new business terrain in the music industry. In a nutshell, the MBM is pitched at the highest level and is designed to teach you everything you need to know about making money out of the music industry.
The programme covers:
Getting started: thinking about your music
Artist agreements: steering your project
Income streams
Planning for Success
Marketing start
The digital arena marketing, reach
Business Models
Industry overview key players (SA and internationals)
Royalties
Contractual Principles
The Record Deal and its variants
The Publishing Contract and its variants
The Artist Management Agreement and its variants
Copyright
The programme takes place 2 nights a week for 2 months at the ASE campus in Auckland Park from February 2012. The course fee includes tuition, some working materials, a copy of Nick Matzukis’ Book “South African Music Law And Contracts“ and a copy of David Chislett’s Book “1,2,1,2: A Step By Step Guide To The SA Music Industry.”
With a one-off introductory offer of R5 950.00 for the first course only, the first MBM is now open for enrolment, but seats are limited.
For more information or to book your place contact: (011) 482-9200 or georgej@ase.co.za
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