City of Heroes Pre-Release Their New Music Video “Fight or Flight”

City of Heroes Pre-Release Their New Music Video “Fight or Flight” using Microsoft Tags

City of Heroes is a South African post-punk rock band who is synonymous with savvy marketing and presentation. The release of their latest music video single FIGHT OR FLIGHT off the album THE GREAT UNKNOWN definitely follows suit.

The band recently incorporated the use of Microsoft Tags to launch an exclusive pre-release of the video to their fans through social media. The band not only posted a clear instructional YouTube video on their website on how to download a video embedded paper-plane template, but also used Facebook and Twitter to spread the video.

“It is so important for a band to stay up to date with the latest technology and social networking to be able to communicate with our fans in innovative new ways,” says band member Jean Lombaard. “The Microsoft mobile tags are a perfect combination of the two, using new technology to link social networks. It’s an awesome way to interact with your fans exclusively, rewarding them for their loyal support with something different like an exclusive video release etc. Everyone loves to feel like they’re getting something extra, something different to other people.”

FIGHT OR FLIGHT is the third video by City of Heroes but the second directed by CrashCarBurn drummer, Brendan Barnes. Both of the previous videos (TRACES OF LIGHT and THIEF IN THE NIGHT) and have been aired respectively by National and International broadcasters, SABC and DSTV (HD Channel and MK) The band has also performed with the likes of Dance You’re on Fire, CrashCarBurn, The Narrow, Moses Metro Man, Fire Through The Window and more.