So the album cover of this recording is supposedly the DNA sequences of the members, a neat idea but one that unfortunately belies the contents of the recording. I found there to be little in the music as unique as something like a DNA sequence. I honestly dislike being derogatory about local music because I really do want native product to flourish. However, I couldn’t help but feel something paint-by-numbers about this music. Safe would be an unfortunately apt word to describe what I hear all over Measured in Falls. The biggest struggle in my attempts to find an access point into the record comes in with the vocal delivery. There is something awkwardly dispassionate going on here and a persistent faux-gravitas that I found brick-walled any burgeoning interest in the tunes. On occasions the vocalist seems to forget himself and strikes out with abandon and then it rocks. These moments are unfortunately fleeting. Thankfully though, my opinion matters a precious little as its evident Ashtray Electric have found a fervent audience in SA and are successful in their own right so if you’re a fan please ignore me and find out for yourself.
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